Experts in the visitor economy Destination Lincolnshire and Unmissable England are delivering the support, and it’s been secured by North Kesteven District Council through the UK Shared Prosperity Fund.

It will start with a launch event taking place on Tuesday 28 November, from 11-2pm at the Natural World Centre, Whisby which will tackle the idea of becoming an Experience Maker and how to develop your own bookable experience.

Unmissable England will then present a range of tourism training workshops in person and online to those businesses with a proactive interest and that sign-up on the day. Businesses will be taken on a journey throughout the programme, with a mix of workshops, one-to-one support and collaborative sessions.

In recent years there has been an increased demand for bookable experiences, and so emphasis will be placed on businesses creating or developing a bookable experience.

The programme will also align with other significant objectives such as accessibility and inclusivity, sustainability and being environmentally friendly, diversification and experiential off-season products, through dedicated workshops such as ‘Greening your business’. This type of programme is the first of its kind and has the potential to pave the way for other local authorities to help boost their visitor economy in a similar way.

The programme of support will run until November 2024 and will avoid peak seasons such as Christmas and Summer. If you are interested in attending any of the workshops, we encourage you to attend the launch event on November 28, which will cover how to develop your own bookable experience.

You can book your free place by visiting the eventbrite website.