Unmissable North Kesteven: Storytelling and captivating the audience

Discover the importance of storytelling and how you can create these simply. It was once the norm to show visitors stunning locations, and encourage them to take part in activities. But what people remember are their experiences and to create an experience you need to engage them emotionally. Tourism businesses ideally should want their story to be the first story every visitor tells when they get home, or even better the story they share on social media.

• Refreshments will be provided on the day.
• Parking is onsite.